It's all a learning process...

I am slowly (painfully?) learning that everything is a learning process (even finding out that everything is a learning process has been a learning process.) Confused yet?

I have a lot of experience with social media. Not just the normal, "I use facebook and twitter 12 of my 13 waking hours a day" experience, but also experience in developing and utilizing social media for networking, business building, etc. What I am realizing is that I still have a lot to learn. With two months open, my twitter site for the spa & salon has just over 100 followers, a number that was reached in the first three (ish) weeks of being launched. (My personal site is pathetic...)

There is a lot to be said for the fact that the effectiveness of social media is most definitely not based on the number of followers you have but as Social Media Marketing and Word-of-Mouth Marketing are Now the Same Thing (read the article, draw your own conclusions), I feel that the number of followers you have does have an effect on your reach in your audience (Obvious? Maybe.)

So here is my endeavor - to sharpen my ax (as it is so eloquently put in a devotional that my mother sends me daily... this one was relevant). I want to learn how to more effectively use my social media sites (personal and professional) to reach my intended audience. So I am going to do it. Learning process commencing now.

I think I might start with Kyle Lacy's "Branding Yourself" or "Twitter Marketing for Dummies."

Yet another day in the life (of an entry-level PR professional).

The beginning of the end...

Soooo. Last week was the last full week of my internship hours at the Conrad. Because I am completing my hours today, I decided to be a bit belated in my blogging and write today for last week and this week. Last week I worked on updating our social media to include pictures of our facility as well as pictures of our work. I also opened a Yelp business profile and created a Google profile page which you can view at the links included at the bottom of this post.

In addition to the work I did regarding social media, I also continued to work on building partnerships with businesses around the city. I compiled a list of possible partners with whom I have talked recently and included the contact's name, contact information, the website of the business (if available) and information regarding what the partnership would entail as well as details about my discussions with the contacts.


Along with my parternship write - up I also included a business pitch to our director regarding a business that I believe we should partner with. The pitch included the mission of the business as well as details of the work they do. Because the pitch deals with selling the company's product in our salon, I also included pictures of the product and an explanation of why I felt that the company would fit with our mission, vision and goals.



Today I am continuing to monitor our social media and make updates and I am working on getting things ready to continue with a few projects that I am currently working on. After my internship is complete, I will continue to work on our social media guide (when it is completed, it will have instructions for editing and updating our sites alongside picture guides to make it more visual). I will also continue to work on our website which, though launched, still has things to be added, completed, and updated.


Make sure to check out our Google Profile and Yelp pages!

Google Profile
Yelp